About us
Paid Social Guide
Running paid social accounts and campaigns for Australian brands.
A guide to paid social advertising for Australian advertisers: account structure, targeting, creative testing, conversion tracking and reporting.
What we cover
Paid Social Guide reports on paid social advertising. Coverage is organised into 6 sections: Account Structure, Audience Targeting, Creative Testing, Conversion Tracking, Catalogues, Account Reviews. It is written for in-house social buyers and performance agency teams.
How we work
Articles should be useful to someone who actually has to decide or implement the matter: concrete, verifiable and honest about what depends on the business, the region or the legal position. Where a topic is governed by law or tax rules, the article says so, rather than pretending to replace professional advice.
We correct errors visibly. If a correction changes the substance of an article, the article states what has changed.
Contact
Corrections, tips and questions: [email protected]. For advertising and partnerships, see the advertising page. Publisher details are in the legal notice.