Conversion Tracking
Checking whether reported efficiency comes from existing customers
Check first and repeat orders beside paid social results, while keeping customer mix separate from unverified ad attribution.
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Conversion Tracking
Conversion Tracking
Comparing platform-reported results with first-party sales
Reconcile attributed purchases with confirmed orders by defining each population and checking event, date, value and order-status rules.
Conversion Tracking
Deduplicating purchase events from two data sources
Deduplication solves a specific problem: the same purchase reaches an ad platform from both browser and server and must count once.
Conversion Tracking
Evaluating cost per qualified enquiry rather than raw lead cost
Define a qualified enquiry, calculate its cost and avoid comparisons distorted by incomplete review or changing rules.
Conversion Tracking
Explaining reporting lag to a business owner
Explain why recent paid social conversions can change, how ad dates differ from order dates and when figures remain provisional.
Conversion Tracking
Handling changes to a website's consent settings
A consent-banner change can alter conversion data even when the campaign and website sales are stable.
Conversion Tracking
Monitoring marginal acquisition cost during a scale-up
Calculate the observed cost of net additional customers during a paid social scale-up and interpret it beside confirmed outcomes and customer value.
Conversion Tracking
Paid social measurement
Compare ad delivery, useful actions and confirmed business outcomes while keeping attribution and order definitions clear.
Conversion Tracking
Separating clicks, landing-page views and useful visits
See what each paid social traffic measure establishes and where to investigate a gap between ad interaction, page load and useful action.
Conversion Tracking
Social conversion tracking
Social conversion tracking should describe a real business event once, with the right value and the right permission state.
Conversion Tracking
Testing browser and server-side conversion events together
When the browser pixel and server integration report the same conversion, test them as a pair.
Conversion Tracking
Troubleshooting mismatched product events
Trace product IDs from site events to catalogue items, separate missing IDs from unmatched IDs and confirm the repair.