Account Structure
Adding qualification questions without losing every response
Choose qualification questions that change the next action, fit platform limits and help produce usable enquiries.
Section
Account Structure
Account Structure
Auditing an account after an agency handover
Check ownership, partner access, spend, live ads, change history and reporting continuity after a paid social agency handover.
Account Structure
Avoiding repeated budget changes before enough evidence accumulates
Set protective triggers and review dates so repeated paid social budget edits do not obscure delivery and business evidence.
Account Structure
Checking mobile page friction before changing targeting
Inspect paid social mobile page access, loading, controls and form friction before editing audience targeting.
Account Structure
Checking permission to advertise from a creator identity
Confirm the agreed paid use, exact creator post or account permission, ad account and period before advertising from a creator identity.
Account Structure
Choosing a paid social objective before selecting placements
Choose a paid social objective from the action you need, check the optimisation goal, then assess eligible placements and the customer journey.
Account Structure
Diagnosing a campaign that spends too slowly
Check status, caps, billing, schedule, audience and bids before increasing a slow-spending paid social campaign's budget.
Account Structure
Grouping campaigns by objective rather than every audience variation
Decide when audience variations belong in one paid social campaign, a separate ad set or a separate campaign.
Account Structure
Naming ad sets so budget decisions remain understandable
Build concise ad set names that identify each group's job without implying a budget control the platform does not provide.
Account Structure
Paid social account and campaign structure
Organise paid social campaigns, ad sets and account access around clear jobs, real budget controls and decisions the team can review.
Account Structure
Paid social budgets and campaign pacing
Set an affordable paid social budget, choose a suitable spend control and review pacing against business outcomes.
Account Structure
Paid social product catalogue campaigns
Plan a product catalogue campaign around accurate item data, eligible products, event matching and checks before and after launch.
Account Structure
Preparing account access before an agency starts work
List the assets an agency needs, assign suitable permissions and verify access before paid social work begins.
Account Structure
Routing social ad leads while they are still relevant
Set a clear route from social lead form to an owner, verify delivery and keep unassigned enquiries visible.
Account Structure
Scaling paid social campaigns
A framework for scaling paid social through budget, creative and regional expansion while checking the cost and value of added customers.
Account Structure
Setting a test budget around an acceptable loss
Work back from an affordable loss to set a paid social test ceiling, check platform minimums and define when further spend needs approval.
Account Structure
Social advertising policy and brand checks
A practical approval workflow for Australian social ads: check claims, brand identity, creator permission, platform rules and the destination before submission.
Account Structure
Social lead generation ads
Plan social lead generation ads around a clear enquiry, suitable form, reliable follow-up and qualified outcomes.