Account Reviews
Building a report that separates acquisition from remarketing
Classify campaign roles, build comparable reporting rows and keep uncertain delivery visible when reporting acquisition and remarketing.
Section
Account Reviews
Account Reviews
Deciding when to reduce spend instead of chasing volume
Use business value, fulfilment and measurement checks to decide when to reverse a paid social spend increase or pause affected promotion.
Account Reviews
Documenting account changes after a policy warning
Preserve the warning, log each correction and approver, and verify the displayed account state without claiming the issue is permanently resolved.
Account Reviews
Handling rejected ads without repeated blind resubmission
Use the stated rejection reason to inspect the affected ad, page or form, then make a documented correction or a focused appeal.
Account Reviews
Paid social campaign strategy for Australian advertisers
Plan Australian paid social campaigns around a business outcome, clear offer, suitable objective, affordable test and useful evidence.
Account Reviews
Paid social reporting and account reviews
Review paid social delivery, attributed results, business outcomes and account changes before recording the next decision.
Account Reviews
Reading paid social performance alongside contribution margin
Calculate what confirmed sales leave after relevant variable costs and allocated ad spend, with attribution limits visible.
Account Reviews
Reviewing a social ad claim before submission
Check what a social ad promises, match each material claim to current evidence and decide whether to keep, narrow or hold the wording.