Editors
Desks
Articles are assigned to the relevant desk, not to an individual. Each desk is responsible for part of Paid Social Guide.
Accounts Desk
Covers campaign structure and targeting
Explains how social accounts are built and organised for reliable delivery.
Reporting Desk
Covers measurement and account reporting
Looks at conversion tracking, reporting and the reviews that feed the next campaign.
Creative Desk
Covers ad creative and landing pages
Follows testing routines for social creative, copy and the pages they point to.