Audience Targeting
Assessing whether a new region has enough demand
Screen an Australian region using fulfilment, business records, population, search interest and platform estimates before a bounded paid social trial.
Section
Audience Targeting
Audience Targeting
Broad targeting versus interest-based audiences
Compare broad and interest-based paid social audiences by hypothesis, platform controls and useful business outcomes, with Australian advertiser examples.
Audience Targeting
Configuring TikTok purchaser exclusions and audience refresh
Build a TikTok purchaser audience from website events or a customer file, apply it under Exclude audience, maintain refresh and check size and assignment.
Audience Targeting
Checking whether a lookalike source represents valuable customers
Audit a lookalike source for confirmed customer value, recency, geography and platform eligibility before using it for acquisition.
Audience Targeting
Choosing a retargeting window from the purchase cycle
A retargeting window is the time a past action remains eligible for a reminder. Choose it from the buyer's decision period, not from the longest setting a platform …
Audience Targeting
Detecting retargeting saturation in a small audience
When a retargeting audience is small, the same people can receive many ads quickly. A high frequency figure is a warning to investigate, not proof of irritation or …
Audience Targeting
Paid social audience targeting
Choose paid social audiences from eligibility, reliable signals and business outcomes. Understand broad, interest, customer and similar audiences and their limits.
Audience Targeting
Retargeting through social advertising
Social retargeting can return an eligible visitor to a product they considered, but an observed visit is not permission to infer identity, purchase intent or a …
Audience Targeting
Separating product viewers from abandoned checkouts
A product view and a started checkout are different steps. Combining them into one retargeting audience can lead to a message that assumes a visitor almost bought …
Audience Targeting
Separating prospecting from retargeting campaigns
Decide when prospecting and retargeting need separate campaigns, define their roles and check audience, overlap and reporting limits.
Audience Targeting
Suppressing customers after a resolved purchase
An acquisition reminder shown after a purchase can waste spend and confuse a customer. Use a completed-purchase event to remove observed buyers from that reminder …