Account Reviews
Building a report that separates acquisition from remarketing
Classify campaign roles, build comparable reporting rows and keep uncertain delivery visible when reporting acquisition and remarketing.
Desk
Reporting Desk
Looks at conversion tracking, reporting and the reviews that feed the next campaign.
Conversion Tracking
Checking whether reported efficiency comes from existing customers
Check first and repeat orders beside paid social results, while keeping customer mix separate from unverified ad attribution.
Conversion Tracking
Comparing platform-reported results with first-party sales
Reconcile attributed purchases with confirmed orders by defining each population and checking event, date, value and order-status rules.
Account Reviews
Deciding when to reduce spend instead of chasing volume
Use business value, fulfilment and measurement checks to decide when to reverse a paid social spend increase or pause affected promotion.
Conversion Tracking
Deduplicating purchase events from two data sources
Deduplication solves a specific problem: the same purchase reaches an ad platform from both browser and server and must count once.
Account Reviews
Documenting account changes after a policy warning
Preserve the warning, log each correction and approver, and verify the displayed account state without claiming the issue is permanently resolved.
Conversion Tracking
Evaluating cost per qualified enquiry rather than raw lead cost
Define a qualified enquiry, calculate its cost and avoid comparisons distorted by incomplete review or changing rules.
Conversion Tracking
Explaining reporting lag to a business owner
Explain why recent paid social conversions can change, how ad dates differ from order dates and when figures remain provisional.
Conversion Tracking
Handling changes to a website's consent settings
A consent-banner change can alter conversion data even when the campaign and website sales are stable.
Account Reviews
Handling rejected ads without repeated blind resubmission
Use the stated rejection reason to inspect the affected ad, page or form, then make a documented correction or a focused appeal.
Conversion Tracking
Monitoring marginal acquisition cost during a scale-up
Calculate the observed cost of net additional customers during a paid social scale-up and interpret it beside confirmed outcomes and customer value.
Account Reviews
Paid social campaign strategy for Australian advertisers
Plan Australian paid social campaigns around a business outcome, clear offer, suitable objective, affordable test and useful evidence.
Conversion Tracking
Paid social measurement
Compare ad delivery, useful actions and confirmed business outcomes while keeping attribution and order definitions clear.
Account Reviews
Paid social reporting and account reviews
Review paid social delivery, attributed results, business outcomes and account changes before recording the next decision.
Account Reviews
Reading paid social performance alongside contribution margin
Calculate what confirmed sales leave after relevant variable costs and allocated ad spend, with attribution limits visible.
Account Reviews
Reviewing a social ad claim before submission
Check what a social ad promises, match each material claim to current evidence and decide whether to keep, narrow or hold the wording.
Conversion Tracking
Separating clicks, landing-page views and useful visits
See what each paid social traffic measure establishes and where to investigate a gap between ad interaction, page load and useful action.
Conversion Tracking
Social conversion tracking
Social conversion tracking should describe a real business event once, with the right value and the right permission state.
Conversion Tracking
Testing browser and server-side conversion events together
When the browser pixel and server integration report the same conversion, test them as a pair.
Conversion Tracking
Troubleshooting mismatched product events
Trace product IDs from site events to catalogue items, separate missing IDs from unmatched IDs and confirm the repair.